The Ultimate fire starter. Safe - Wood Versatile - Extreme Weather Ready - 15 Min Burn From the Manufacturer Fire Starter (Emergency Fuel) - 5 Gallon Bucket. Safe. Simple. Versatile. As seen on Shark Tank! With its longevity, its versatility, and a twenty-minute burn time, InstaFire is perfect for stocking up; you will be surprised how often you find yourself using InstaFire. Our "Emergency Fuel" 5 gallon bucket is for those who want to store fuel for an emergency. Have you ever wondered how you are going to boil water or cook your food or heat your shelter in an emergency without power. InstaFire "Emergency Fuel" solves this problem. 1 cup of InstaFire will boil 4 cups of water in about 10 minutes. Use InstaFire to cook your food or boil water when you have no power. InstaFire was used for this purpose in Haiti after their earthquake and also after Hurricane Sandy. It has a shelf life of 30 years and we purposely made it so that a regular spark won’t light it, thus it can be stored virtually anywhere, including your basement or storage room. It also can be stored right next to food without your food taking on the taste of your fuel. Place it in one pile and make sure your pot or pan is elevated approximately one to 3 inches above the flame. Stir it occasionally for best results. Friendly InstaFire is made from a patented blend of recycled wood, inert minerals and paraffin wax. This patented formula is what makes InstaFire easy to light and stay lit even under extreme conditions. InstaFire is also safe to store, outdoors or in, even next to food. InstaFire’s leftover ashes are a natural fertilizer, and nourish the earth. Snow/ Wet Wood InstaFire burns at nearly 1000 degrees and will dry out your wet wood. Due to the wax substance InstaFire is water resistant it will still work if it gets wet. In fact it will even float and burn right on water. Wind You do have to shield InstaFire from the wind when you first light it for 20-30 seconds, however, InstaFire will burn in winds in upwards of 30 MPH once it is lit. Safe in Home InstaFire is great for your fireplace or wood burning stove. It lights similar to a candle with no flareups and gradually grow in intensity. It will create the proper draw up the chimney or flue. Safety & Storage Instafire is a mix of volcanic rock, wood pellets, and paraffin wax. It is NOT a combustible, therefore there is no explosive hazard. With no harmful chemicals, it's safe next to food. To start, use a match or lighter. About the Startup Describe your product in 3 words. Ultimate fire starter. How did you come up with the idea for this product? Konel Banner’s sister Kim and family were in the Teton Idaho Dam flood and was on the reported missing list for nearly a week. He was also able to go work and help clean up and witness first hand families who had lost everything. Later in his life he traveled to see the aftermath of hurricane Katrina. These two events have shaped his perspective on being prepared for emergencies. In the fall of 2007, during a mountain man rendezvous in Ogden, Utah, Konel was intrigued by an elderly man lighting a rock on fire. How was this possible? Could a rock actually burn? How was this rock so light that it actually floats? How could it burn right on the snow or ice and in the rain? The discovery of this unique rock and its properties was the beginning of something fun. With the prior events still engraved in his mind Konel saw an opportunity to develop a safe way to store emergency fuel/fire starter. In the fall of 2008, Konel Banner met Frank Weston though a mutual acquaintance. A friendship soon developed and a new company formed. For the next nine months, in the early morning hours, Konel and Frank worked in an abandoned owl infested warehouse on perfecting the formula that now exists with InstaFire. It had to meet certain criteria: • It had to be safe • It had to be easy for ANYONE to use • It had to work the same every time We have accomplished just that – in fact our company slogan is: Safe. Simple. Versatile. What makes your product special? As seen on Shark Tank! 4 Sharks were bidding for us - we got the 2 best! We’re made in the USA with 100% all- natural minerals, no harmful chemicals, and benzene free. It burns in virtually any condition-including rain, snow and high winds. It will even float and burn on water. We eliminate kindling and get you to start your fire fast. What has been the best part of your startup experience? The best part of our startup experience has been the support and guidance of mentors, family, and customers along the way. These “fans” have cheered us on from the 9 months we spent in an owl infested warehouse coming up with the formula, to now selling in many major retailers world wide. It’s the incredible people we have met along the way that means the most.